The most successful promotional offers in America in 1920
Make the gift have a reasonable value is one of the best of marketing strategy.
One of the oldest promotions in 1920 was the Metropolitan Insurance Company, the company wrote its own insurance plan and placed it in an envelope. In each one, it placed a cent. When customers received letters, they felt strangely suspicious of the envelopes, In addition to an insurance plan that shows that you had a small salary, but with the Metropolitan Company, a cent per day would make a good insurance, The customers were satisfied with the idea and were pleased with a cent they received as a gift.
Thus, the Metropolitan became one of the largest insurance companies in America.
Practical Tips:
- Make the gift have a reasonable value and you will get the attention and attention of more customers.
- Explain the benefits of your product clearly, without exaggerating the quantity.
- Accept the fact that the positive response will not occur from all recipients.
